Last Updated: July 2,
how On the Edge Brands (“we,” “us” or “our”) uses, shares and protects
the personal information we collect through our website www.trueswords.com and sub-sites, services or
features accessed through the website or mobile versions of the site that are owned or operated by us,
including chat windows and the mobile app (collectively, the “Site”), by phone or other offline
“Platform”). “Personal information” is information that directly or indirectly
identifies you personally, either alone or in combination with other information. Personal information may
include, for example, your name, address, email address, credit card information, and transaction
By browsing or using the Site or
otherwise using any of the Platforms, you are agreeing to the collection, use, and disclosure of your
information and other terms as described in this Online Privacy Statement at the time of your use.
We reserve the right to update or
following any such change constitutes your agreement that all personal information collected from or about
You may access the current version
bottom of each page of the Site.
What Personal Information
Do We Collect and How Do We Collect It?
Information You Give Us
We collect the personal information
you voluntarily provide when you use the Site or the Platform, for example, the information you provide when
you register, sign-in, search, purchase products, submit product reviews, sign up for our email newsletters
or catalogs, communicate with our Site chat features or communicate with customer service. Depending on how
you use the Platform, you may supply us with information such as your name, address, phone number, email
address, or credit card information, or information about people to whom purchases will be shipped (for
example, a gift recipient). If you register an account with us, you will be asked to provide your first and
last name, email address, street address, phone number and a password. If you sign up for our
e-newsletters, we will ask for your email address. If you write a product review, we will ask for your name
and email address and we will collect the information you provide in the comments or information or photos
you upload. If you communicate using the Site’s chat feature, we will receive any information you
provide in your message. If you order a product from us, you can checkout via your account or as a guest. If
you checkout as a guest, we will ask for your billing information (email address, first and last name,
address, phone number), shipping information (first and last name, address), and payment information
(details associated with your credit card). We may also supplement the information collected through the
Site with information we collect in other ways, across the Platform. For example, if you call our toll-free
number, we may collect your telephone number and add it to our database.
We also automatically collect certain information that is sent to us by your Web browser, such as your IP
address, device ID, general location, and the address of the Web page you were visiting when you accessed
the Site, the date and time of your visit, and other information about your computer’s operating
system or your device. Please check your browser if you want to learn what information your browser sends or
how to change your settings. We use this information primarily to create statistics that help us improve the
Site and make it more compatible with the technology used by our Site visitors. However, if you have created
an account on one of your visits to the Site or if you access the Site by clicking on a link in an email we
have sent you, we may combine the information provided by your browser to information that identifies you
Cookies and Other Tracking
We use "cookies" and other Web technologies to collect information and support certain features of
the Site. A cookie is a small data file that is sent to your browser or mobile device by websites, mobile
apps, and advertisements that you access or use. This data is stored on your browser or mobile device
and helps websites and mobile apps to remember things about you to improve your experience with the website.
For example, we use these technologies to collect information about the ways Site visitors use the Site
– which pages they visit, which links they use, and how long they stay on each page. Cookies and other
Web technologies are also used to support the features and functionality of the Site — for example, to
track the contents of your shopping cart as you move from page to page. These technologies also permit us to
keep a record of your previous choices and preferences so that we can personalize your shopping experience
and save you the trouble of reentering information already in our database. Generally, the information we
collect using these Web technologies does not identify you personally, however, it may be linked to
information that does identify you personally, such as the information you provide when you make a purchase
or register to use a special feature of the Site. If a combination of information we collect
identifies you as an individual, we will treat the combined information as personal information. If
you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie
is placed on your computer or device. You may also delete our cookies as soon as you leave the Site.
Although you are not required to accept our cookies when you visit the Site, if you set your browser to
reject cookies, you will not be able to use all of the features and functionality of the Site.
Data. The Site
also uses analytics tools such as Google Analytics, a web analytics service provided by Google, Inc. Google
about your use of the Site (including your IP address) will be transmitted to and stored by Google in
aggregate form. Google uses this aggregated information on our behalf in order to evaluate use of the Site,
compile reports on Site activity and other services relating to Site activity and usage. You can learn more
about Google Analytics and how to opt out here: https://tools.google.com/dlpage/gaoptout.
Information We Collect from Other
We may also supplement the
information collected through the Site with information from third parties, including data brokers. By
supplementing your profile with information from other sources, we are better able to provide product
recommendations and special offers that may be of interest to you. We may also use this additional
information to further personalize the Platform and improve your shopping experience.
How Do We Use Your
We may use the personal information
we collect to accomplish our business and commercial purposes including:
- to fulfill your order for
our products or services and complete your transaction;
- to provide you with the
information, products and services you request or purchase;
- for security, credit or
fraud prevention and detection purposes;
- to provide you with
effective customer service;
- to communicate with
- to provide you with a
personalized shopping experience;
- to display personalized
advertising when you visit the Site;
- to contact you with special
offers and other information we believe will be of interest to you;
- to contact you with
information and notices related to your use of the Site or your purchases;
- to invite you to participate
in surveys and provide feedback to us;
- to better understand your
needs and interests;
- to improve the content,
functionality and usability of the Site;
- to improve our products and
- to conduct analysis and
- to improve our marketing and
- to improve the Site and the
- to comply with legal
- to protect our legal
With Whom Do We Share the
Personal Information We Collect?
We may share the personal
information we collect through the Platform as described below and in any applicable privacy notices or with
Our Corporate Affiliates
We may share your personal
information with our sister brands (our “corporate affiliates”), who may use this information to
contact you with information and offers they believe will be of interest to you.
We may from time to time contract
with service providers to provide services to us, including content and product delivery, mobile app
implementation, website analytics, marketing, fraud prevention and detection, performance monitoring,
searching, security, browser alerts, customer engagement and experience, live chat software, third-party
payment processing, data hosting, and advertising services. We may provide these service providers with
personal information described above or they may collect it on our behalf in connection with providing
services to us. Our advertising partners provide ads to our customers on our behalf via the Internet
or to send direct mail or catalogs to customers whom we think may be interested in our products or services.
In order to do so, those service providers may collect information about your visits to the Site using
We also may contract with service
providers to serve or send advertisements on our behalf. We work with these advertising service
providers that collect information across various channels, including offline and online, for purposes of
delivering more relevant advertising to you. Third-party vendors may then pool the anonymous information
that they collect from our website with other sources of information, which may include your name and
mailing address, for purposes of determining whether you might be interested in receiving direct mail or a
catalog. To opt out of our sharing your information for direct mail or catalog purposes, click the Do Not
Sell My Info[CT1]
link at the bottom of the Site. To limit online tracking, please refer to the Do-Not-Track and Third-Party
Disclosures [CT2] section
Other Third Parties
We may disclose the personal
information we collect when we, in good faith, believe disclosure is appropriate to comply with the law (or
a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to
enforce other agreements that govern your use of the Site; to protect our rights, property or safety or that
of our users or others; or to protect your vital interests.
As our business continues to evolve,
we may wish to sell or buy subsidiaries or business units. In such transactions, customer information
(including personal information) generally is one of the transferred business assets but remains subject to
What Choices Do You
We generally ask you to indicate
your choices at the time that you register as a user of the Site or at the time and on the page where you
provide your personal information. You may browse the Site without creating an account or providing contact
information and may choose not to provide information we request, although this may mean that you cannot
make a purchase or take advantage of other features of the Platform. We may periodically send you
information and product promotions via email. You may “opt-out” of receiving our promotional
emails at any time by following the instructions contained at the end of the particular newsletter or email.
You may also manage your subscription and email preferences by clicking on “My Account” on the
Site or by sending us an email at [email protected]. Please note that when you
unsubscribe from commercial emails from us, we may still send you non-marketing emails related to your
transactions or account with us.
We maintain reasonable and
appropriate security measures designed to protect the security of the personal information we collect
through the Platform. It is important that you understand, however, that information sent over the Internet
is never 100% secure and we do not guarantee that your information will be secured from theft, loss, or
unauthorized access or use. You are also responsible for taking reasonable steps to protect your personal
information against unauthorized disclosure or misuse, for example, by protecting your passwords.
The Platform is not directed at nor
targeted to children under age 13. We do not knowingly solicit personal information from or market to
children on the Site. If you are under 18 years of age, you should not submit any personal information to
us. If we discover such information has been collected through the Platform we will delete it.
Third-Party Tracking Disclosures
Some websites have “do not
track” features that allow you to tell a website not to track you. These features are not all uniform.
The Site does not currently respond to browser based “do not track” signals.
Our advertising providers may
place or recognize a cookie on your computer, device, or directly in our emails and communications, and we
may share personal information with them if you have submitted such information to us. These service
providers may link the anonymous information we share with them to the cookie stored on your browser or
device and collect information such as your IP address, browser or operating system type and version, and
demographic or purchase information. These service providers use this information to recognize you across
different channels and platforms over time and across sites for our advertising, analytics, attribution, and
reporting purposes. To learn more about your choices regarding this type of data collection or to opt-out of
interest-based advertising by members of the NAI or the DAA, please visit https://www.aboutads.info/choices
or https://www.aboutads.info/choices. To opt-out of receiving our direct mail or catalogs, you may send us
an email at [email protected] or call us at
We may provide links on the Site to
third-party websites we think may be of interest to you, including links to social media sites such as
Facebook, Twitter, Pinterest, YouTube, and Instagram. These websites are independent from Bud K Worldwide
Inc. and have their own separate privacy policies. We are not responsible for the privacy practices or
content of such third-party websites. Whenever you click on links on the Site that take you to a third-party
website, you will be subject to the third party’s privacy policies. We recommend that you review the
third-parties’ privacy polices before you visit these websites.
Notice to Users Outside
the United States
We are based in the United States.
Personal information may be accessed by us or transferred to us in the United States or to our corporate
affiliates, business partners, or service providers elsewhere in the world. If you are located outside of
the United States, be advised that any information you provide to us will be transferred to and stored in
the United States. The data protection or privacy laws in the United States may be different than those in
your country. By submitting information to us, you explicitly authorize its transfer and storage within the
United States. We will protect the privacy and security of personal information according to this Online
Notice to California
The information included in this
including anything in this section for California residents, or would like a printed copy of this Online
Policy, by selecting the “Print” button in your web browser.
Collection of Personal
For details on the personal
information (as defined by the California Consumer Privacy Act of 2018 or the “CCPA”) we
collected about California residents in the last 12 months, the sources of that information, our business or
commercial purposes for collecting that information, and the third parties with whom we shared that
- What Personal Information Do
We Collect and How Do We Collect It?: This section describes the categories of personal information we
collected and the categories of sources from which the information was collected.
- How Do We Use Your Personal
Information?: This section describes our business or commercial purposes for collecting personal
- With Whom Do We Share the
Personal Information We Collect?: This section lists the categories of third parties with whom we shared
Your Rights and How to Exercise
If you are a California resident,
you have certain rights with regard to your personal information, pursuant to the CCPA. Those rights
may only apply in certain circumstances and may be subject to certain exemptions. Please see the
information below for a summary of your rights and how to exercise your them. Please note that we may
require certain identifying information about you as necessary for us to verify the request in accordance
with applicable law.
- Right to Know. You have the right to
request that we disclose the categories of personal information we collected, the purposes for which we
collected, sold or disclosed that information, and the categories of third parties to whom the
information was disclosed in the last 12 months. To exercise this right, submit your request by
calling our toll-free number at 1-833-477-9400 or sending us an email to [email protected] and include “Disclosure Request” in the subject
line of your message.
- Right to Access: You have
the right to request access to the personal information specific to you individually, that we
collected, used, disclosed and/or sold about you in the last 12 months. To exercise this right, submit
your request by calling our toll-free number at 1-833-477-9400 or by sending an email
to [email protected] and include
“Access Request” in the subject line of your message.
- Right to Delete. You have the right to request us to delete
personal information that we have collected or maintain about you. To exercise this right, submit
your request by calling our toll-free number at 1-833-477-9400 or by sending us an email
to [email protected] and include “Deletion
Request” in the subject line of your message. You will be required to provide certain information
which we will use to verify your request. Please note that certain exceptions apply to this right,
such as when we must retain your information to comply with law. We will notify you of any such
exceptions as applicable to your request.
- Right to Opt-Out of Sale. You have the right to opt-out or ask us not to sell
your personal information. To exercise this right, click the DO NOT SELL MY INFO link located on the
home page of the Site or submit your request by calling our toll-free number at
- Right to Non-Discrimination. We do not discriminate against you for requesting
any of the rights noted above. However, we may offer certain financial incentives, charge reasonable
fees related to your requests, or deny your right to know, right to request deletion, or right to
opt-out of sale in accordance with applicable law.
You can exercise your CCPA rights
yourself or you can designate an authorized agent to make a request on your behalf. If you would like
an authorized agent to submit a request on your behalf, please send us an email at [email protected] for instructions and details
on proof and information required for use of an authorized agent.
Disclosure of Personal Information
- We disclosed personal
information to third parties for business or commercial purposes (e.g., marketing) during the last 12
months as further described in the With Whom Do We Share the Personal Information We Collect? section
above. If you would like to have your information removed from such lists, please click the DO NOT SELL
MY INFO link.
- We do not knowingly collect
the personal information of minors under age 16 and do not sell such information.
Under California Civil Code §
1798.83, California residents with whom we have a business relationship can request information about the
types of personal information, if any, we shared with third parties for the direct marketing purposes of the
third parties and the identities of the third parties with whom we shared such information in the last 12
months. To submit your request, please email at [email protected] and include “Shine the
Light” in the subject line of your message or by using the contact information at the bottom of this
If you have any questions regarding
2768, Moultrie, GA 31776.